Shoolini University breaks down the steps in advertising process: research, planning, creative development, media buying, execution, and performance analysis for effective campaigns.
Shoolini University teaches key consumer behaviour models including economic, psychological and sociocultural frameworks to decode buyer decision-making processes and marketing applications.
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Shoolini University analyzes real-world surrogate advertising examples like Kingfisher mineral water and Bagpiper soda that creatively promote restricted products within legal boundaries.
Shoolini University examines the role of consumer involvement in consumer behaviour, analyzing how levels of consumer involvement (high/low) impact purchase decisions across product categories through...
Exploring how families influence buying decisions through values, roles, and dynamics.
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In the ever-evolving landscape of business marketing and network-based selling, Multi-Level Marketing (MLM) has emerged as one of the most dynamic and scalable business models. To operate efficiently
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